March 6, 2015 Nike Air Max 1 Ultra City Collection available tomorrow at TGWO


The Nike Sportswear Women’s City Collection comes into full bloom with six vibrant variants of the Nike Air Max 1 Ultra. The collection is influenced by distinct style capitals — London, Milan, New York, Paris, Shanghai, and Tokyo — each home to passionate running populations.Six new Nike Air Max 1 Ultra designs feature three distinct patterns, each inspired by respresentative flowers and local heritage of two cites. The prints form individual color schemes that define each city, allowing each shoe to stand-alone. The Air Max 1 Ultra extends the Air Max family tree. It features a completely new outsole that uses less material than the original for dramatically improved flexibility and reduced weight. The following styles will be availabe instore only at The Good Will Out tomorrow (Saturday, February 7):
Nike Air Max 1 Ultra New York Black/Summit White/Black/Black (747105-001)
Nike Air Max 1 Ultra London Ink/Summit White/Team Red/Ink (747105-500)
Nike Air Max 1 Ultra Paris Ice Cube Blue/Summit White/Space Pink/Ice Cube Blue (747105-400)
Nike Air Max 1 Ultra Shanghai Challenge Red/Summit White/Black/Challenge Red (747105-600)

Nike Wmns Air Max 1 Ultra LOTC QS Ultra Floral City Shanghai chilling red summit white black 747105-600 Nike Wmns Air Max 1 Ultra LOTC QS Ultra Floral City London ink summit white team red 747105-500 Nike Wmns Air Max 1 Ultra LOTC QS Ultra Floral City Paris ice cube blue summit white space pink  747105-400 Nike Wmns Air Max 1 Ultra LOTC QS Ultra Floral City New York black summit white black 747105-001

March 5, 2015 Puma x Slam Jam Trinomic XT2 Plus & States dropping March 21 at TGWO


Founded by Luca Benini in ’89, Slam Jam has since become a huge name in the streetwear scene venturing beyond the clothing and footwear market into arts and culture. They have created a unique identity pioneering the merge between youth subculture and fashion.

During this time the golden age of hip-hop and the b-boy phenomenon was spreading from New York and the East Coast to the rest of the world. Slam Jam was in the right place at the right time. The PUMA States is the iconic silhouette for this scene and time, appearing in every sneaker bible and documentary. With high demand and limited availability in Europe, Slam Jam was one of the few destinations with stock. Slam Jam had selected the PUMA States for their world tours and with this they became a destination for sneaker enthusiasts hoping to fid this classic. For 2015 it is reimagined, in jet black cuts with a simple embossed logo that gives the classic an avant-garde flir.

Throughout the early 90s street fashion embraced city living sports, everything from skateboarding, cycling and running became major inflences on trend. The PUMA XT2 Plus was at the pinnacle of this movement; an innovative running shoe with cushioning technology that quickly became a hit in the fashion world. The Slam Jam x PUMA iteration mixes reflctive material with the classic Slam Jam colour scheme of black and white.


February 25, 2015 Kanye West x adidas Originals Yeezy Boost release and raffle details


/// UPDATE: 28.02.2015
10 pairs sold. 2 pairs raffled. Winners picked. Thank you very much to the campers and everyone who found the time to come by today! ///

– Dropping February 28 at The Good Will Out
– 12 pairs total
– 10 pairs will be sold instore only
– 2 pairs will be raffled, see details below
– Sizerun: 3xUS8/2xUS9/3xUS10/2xUS11/1xUS12/1xUS13
– Price is 350 Euro each
– Our store opens February 28, 11am
(The Good Will Out, Händelstr. 41, 50674 Cologne)
– Style B35309

Raffle 1:
Win the option to buy one pair instore after the instore release on February 28. Come by and pick your number, the winner will be picked randomly. Customers who allready bought a pair are excluded from raffle. Please have in mind that you will not be able to choose your size. You find us here: The Good Will Out, Händelstr. 41, 50674 Cologne

Raffle 2:
Win the option to buy one pair online:
1) Follow us on Instagram @thegoodwillout (
2) Follow us on Facebook “The Good Will Out” (
3) Send us an email to / please state your name plus instagram and facebook name.
4) Entry deadline is Friday, February 27, 12.00 noon

The winner will be picked randomly. ONLY THE WINNER WILL BE CONTACTED VIA EMAIL. The following shipping costs would be added: Europe free, Worldwide 30 Euro. Please have in mind that you will not be able to choose your size. This raffle is in no way sponsored or affiliated with Facebook or Instagram. Any recourse to courts of law is excluded.

Good luck!


February 13, 2015 adidas Originals x Kanye West Yeezy Season One @ Skylight Clarkson SQ in New York City

December 8, 2014 adidas Y-3 is now available at The Good Will Out


We are proud to announce the addition of adidas Y-3 to our brand portfolio.

The Y stands for Yohji Yamamoto. The 3 represents adidas’ three signature stripes and the – signifies the bond between the two.

“Y-3 has been born from the fusion of the seeming opposites of sport and style. Togehter with adidas we worked on forming something that didn’t exist and that completely projects the future.” Yohji Yamamoto



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Tel: +49 (0)221 993 907 22

Mo-Fr: 12 bis 20 Uhr
Sa: 12 bis 19 Uhr