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30 März 2010Nike Sportswear presents: The Brasil Black Pack

AN ALTERNATIVE TAKE ON TEAM The major inspiration for Nike Sportswear apparel was the beautiful game, football, with 2010 being a massive year for the sport. When Nike Football designers presented the on-pitch kits to the Nike Sportswear team, it “knocked our socks off,” Nike Sportswear Apparel Design Director Jarrett Reynolds says. The Brazil kit, in particular was full of amazing innovations. Jarrett and the team decided not to change anything, but instead, just take the football kit silhouettes and remix them.

The Brasil Pack will be the Brazil National Team’s travel pack. Players can mix and match from the collection to showcase their own individual style in preparation for match play.

THE COLOR OF TOUGHNESS As a 5-time international football champion, Brazil is one of the most feared teams in the world. Their signature bright yellow, blue and green uniforms and style of play belie a toughness that is proven by their ability to win. It follows that the most radical thing Nike Sportswear designers could do was to take the concept of Brazilian Yellow and turn it black. Stripping away the festive colors they are known for, but amplifying one. “It’s the Brazilian yellow that scares them,” a Brazilian player once told the Nike design team. For that reason, Nike kept the Brazilian crest yellow. The Brasil Black Pack includes the N98 Track Jacket, M65 packable jacket, Loopwheeler AW77 hoodie and crew and a jersey. The Brasil Black pack apparel gives a twisted take on Brazil to create a super tough look.

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30 März 2010adidas ZX 500 Equipment EQT colorway

Introduced in the mid 80s as a bio-mechanically correct, high mileage trail/road running shoe, the ZX 500′s multi-purpose rubber outsole studs gripped on soft ground, but retreaded intro treads on harder surfaces. The mesh and suede upper on this makeup is themed on the classic adidas Equipment colourway, finished with placed perforations on the heel overlay.

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30 März 2010adidas Rod Laver Low W Sleek white/collegiate navy

A sleek, lo-cut reinterpreation of the iconic vulcanized Tennis shoe Rod Laver, retains authentic details like the rounded toe shape, the clean and simple look and the original outsole design, but the overall look is much more feminine and elegant. Further details include an upper constructed from a mix of mesh and leather.

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30 März 2010adidas x Star Wars Stan Smith 80s Millenium Falcon

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30 März 2010BACK: New Balance M577 CB Made in England

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29 März 2010adidas Nizza Monster Adikids Infant

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29 März 2010adidas Nizza Hi Infant white/bluebird

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27 März 2010More Lotte Fit’s chewing gum fun

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27 März 2010adidas obyo Jeremy Scott Torero Superstar Track Top and Pants


Jeremy Scott takes the iconic Superstar track top and remakes it in his own unique style. Inspired by traditional matador bull fghting jackets, the Torero Superstar track top features hand-sewn sequins, tassels and embroideries and is set off with oversized tonal Trefoil embroidery on the back (P56662).
Jeremy Scott takes the iconic Superstar track pants and remakes them in his own unique style. Inspired by traditional matador bull fghting jackets, the Torero Superstar pants features hand-sewn sequins, tassels and embroideries and is fnished with classic 3-Stripe branding on the leg (P56661).
Newly designed as part of the Jeremy Scott ObyO collection, the 3 Tongue Low is an innovative hybridisation between a loafer and a sneaker. The low cut silhouette features a perforated, flip over tongue with tassels in 3 distinct layers. Constructed from genuine leather in a black patent leather colourway, the unique model is finished with a padded silk sock liner in a contrasting colour. Guaranteed to break necks (G16252).

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27 März 2010adidas obyo Jeremy Scott Motorcross Sweat Pants

Inspired by traditional motocross bike pants, these athletic sweatpants by Jeremy Scott for his upcoming ObyO collection are guaranteed to turn heads and break necks wherever you choose to rock them. Featuring bold adidas and ObyO colourful branding on the front and Jeremy Scott signature patches embroidered on the back, the pants are an innovative addition to any wardrobe (P56654).

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