NIKE SPORTSWEAR INTRODUCES THE NSW ATHLETICS FAR EAST COLLECTION

Nike Sportswear takes athletic inspiration further a field for the AFE Athletics Far East apparel collection, blending technology and tradition into performance styling with a proven track record. Affiliations between Nike and the Far East hark back to the early days, as Blue Ribbon Sports and a freshly named Nike worked closely with Japanese manufacturers for a brace of defining running pieces birthed in the region. They tie into their resurrection too—Tokyo-based collectors, hoarding shoes and clothing, helped birth a new aesthetic that allies the old with the new.

No other area can twin a passion for sartorial innovation with a discerning eye for heritage like the Far East, and no other brand can fuse it as effortlessly as Nike.

Intrinsic to Nike Sportswear’s past, present and future, Athletics West was introduced in 1977 as a Eugene-based track club for world-class athletes. For fall 2010, last year’s rival Athletics East concept is expanded with the creation of Athletics Far East for a collection of jackets, sweats, pants, base layers and more. Evolving classic Nike DNA, and in line with Nike co-founder Bill Bowerman’s passion for trail running, the underlying theme is strictly outdoor-orientated.

While ‘70s and 80’s athletics might be the starting block of Athletics Far East thematically, the foundation is innovation. The whole collection implements definitive levels of protection, reinforcement and ventilation whenever necessary. Performance fabric innovations manage moisture, wind and warmth. The AFE 3L Jacket is fitted and fully seam sealed, and details like detachable sleeves on the Sportsman Down Jacket and unique adjustments on the Athletic Hoody allow for extra individuality.

Factor in cotton fleece, flannel shirt fabrics, plus a frequent camouflage pattern theme, and Nike’s uncompromising rebel running spirit is encapsulated throughout the line.

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