Founded by Luca Benini in ’89, Slam Jam has since become a huge name in the streetwear scene venturing beyond the clothing and footwear market into arts and culture. They have created a unique identity pioneering the merge between youth subculture and fashion.
During this time the golden age of hip-hop and the b-boy phenomenon was spreading from New York and the East Coast to the rest of the world. Slam Jam was in the right place at the right time. The PUMA States is the iconic silhouette for this scene and time, appearing in every sneaker bible and documentary. With high demand and limited availability in Europe, Slam Jam was one of the few destinations with stock. Slam Jam had selected the PUMA States for their world tours and with this they became a destination for sneaker enthusiasts hoping to fid this classic. For 2015 it is reimagined, in jet black cuts with a simple embossed logo that gives the classic an avant-garde flir.
Throughout the early 90s street fashion embraced city living sports, everything from skateboarding, cycling and running became major inflences on trend. The PUMA XT2 Plus was at the pinnacle of this movement; an innovative running shoe with cushioning technology that quickly became a hit in the fashion world. The Slam Jam x PUMA iteration mixes reflctive material with the classic Slam Jam colour scheme of black and white.