Le Coq Sportif is partnering with the iconic Hawaiian surf brand Town & Country Surf Designs. This collaboration is inspired by the ‘90s, and features two different versions of the LCS R800, an iconic running shoe from the time.
The LCS R800 Checkers plays on the surf brand’s graphics and its famous black and white chequerboard pattern on the heel cap and inner lining. Clever bright pink details accent this model, whose outer sole forms an oversized Town & Country logo. The LCS R800 optical white’s contrast onlays – in ‘90s favourites bright turquoise and intense violet – pop against the optical white mesh and grey suede. The outer sole bears the brand’s logo in a multicolour allover print, a nod to all the colours the Town & Country emblem wore over the decade.
Le Coq Sportif is taking things one step further, with a coconut scent developed especially for the collaboration. This fragrance, incorporated into the outer sole, pays homage to surfboard wax and is sure to transport surfers and beach bums straight to the world’s most beautiful surfing spots.
This collaboration draws its energy from each brand’s incredible heritage and their shared values of authenticity and product quality. To celebrate summer, both models will be available from 21 June at The Good Will Out.