This June, the Consortium Tour returns to Europe with Slam Jam reworking an adidas model. Its twist on the Tubular Nova plays with the relationship between old and new in a refreshing way.
Slam Jam’s home city Ferrara dates back to the Italian Renaissance and is still surrounded by 16th century city walls. Ferrara has UNESCO World Heritage status, protecting and preserving it from change. During the 20th century, the city was subjected to industrial development and urban transformation. With its roots in an ancient city and an ultra-modern retail presence in Milan, one of Europe’s leading fashion capitals, Slam Jam was always going to deliver something interesting, aligning the best from both worlds.
From a distance, the light colorway sits slickly alongside other clean, contemporary models, but closer inspection reveals the subtle detailing. Rather than a hyper modern synthetic they have gone for a traditional muslin and premium leather. Through slight distress around the shoe’s front panelling and deliberate creasing to the leather at the tip of the tongue, Slam Jam are having fun with the concept of the heritage sneaker. Unafraid to be flaunting, the shoe’s heel strap roars their name in block capitals.
Often streetwear is forward-oriented, concerned with the exuberance of the future rather than the weight of the past. The Slam Jam Tubular Nova explores the relationship between heritage and reinvention through a new, and unconventional lens.
Release: Saturday, July 2nd, 12:00 noon in store only on ‚first come, first served‘-basis
Slam Jam Tubular Nova Details
– vintage white muslin fabric upper with raw-cut edges
– light grey leather detailing on toebox
– double-layered vintage white and grey leather cage
– heel strap with oversized Slam Jam branding
– leather lining
– suede leather tongue label with adidas Trefoil logo
– off-white tubular outsole