Together with adidas, we hosted the opening vernissage of the adidas Futurecraft exhibition at the Sneakermuseum in Cologne, Germany.
The future of design is a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualized support and cushioning for every foot.
In the Sneakermuseum Cologne processes and technologies of the Futurecraft series: Futurecraft 3D, Futurecraft Tailored Fibre, and Futurecraft Leather will be displayed. It is all about trends and innovation, offering exclusive insights with partners like Parley for the Oceans. With Futurecraft adidas travels the crossroads of tradition and technology: Putting soul into precision, passion into process. Crafting the look, feel and function of tomorrow.
Watch the video above and the full gallery below.