This winter, Consortium joins Ronnie Fieg’s KITH in Colorado where the New York-founded brand and retailer is hosting a three-month pop-up in the heart of the Rocky Mountains. Throughout 2016, adidas has worked closely with Fieg to put together this very special Aspen Pack.
You can take the store out of the city and what you will get is an interesting retail hybrid which draws together influences, marrying street style with outdoor performance functionality. KITH operates stores in New York City, Brooklyn and sunny Miami. Fieg’s unique taste paired with experiences gathered via these diverse retail locations leads to genuinely unique collaborations.
The first model in the KITH Aspen pack is completely new – it is the first ever UltraBOOST Mid. Fieg’s execution extends the original lower silhouette with a snug, sock-like enclosure at the ankle. The upper is cageless with a subtle taped panelling, a nod to the original adidas 3-Stripes branding. Rather than the conventional Primeknit, Fieg’s new UltraBOOST Mid is constructed using a thicker space dyed yarn suitable for the winter months. It arrives in a festive multicolor pattern with laces to seamlessly match the upper.
The second sneaker is a more conventional outdoor model. The Response Trail BOOST is fundamentally a trail shoe with a reputation for being tough and functional. Here it gets a lifestyle makeover. Still high on tech it comes equipped with a neoprene collar and a speed lacing system. The sole is a hybrid of exposed BOOST™ and hard-wearing, grippier rubber. Outdoor footwear is currently enjoying a big moment in the cities among sneaker enthusiasts looking for a shoe robust enough withstand the cold, while still providing them with the level of comfort they are accustomed to.
Both models in Ronnie Fieg’s KITH Aspen push not only stylistic barriers but also those of geography and terrain, blurring the distinction between the city and the mountains.
Both styles will be available at The Good Will Out on December 31, 2016.