Cute and classy, Hello Kitty has ruled over the pop culture world for more than 40 years, and she shows no signs of stopping. Today, she’s expanding her empire to include another icon: the PUMA Suede. The Puma x Hello Kitty collaboration hits the scene with bold hues, cheerful graphics, and stylish detailing, celebrating two style icons made to last #ForAllTime.

Selected pieces of the Puma x Hello Kitty collection will be available instore and online at The Good Will Out on February 8th.