AN ALTERNATIVE TAKE ON TEAM The major inspiration for Nike Sportswear apparel was the beautiful game, football, with 2010 being a massive year for the sport. When Nike Football designers presented the on-pitch kits to the Nike Sportswear team, it “knocked our socks off,” Nike Sportswear Apparel Design Director Jarrett Reynolds says. The Brazil kit, in particular was full of amazing innovations. Jarrett and the team decided not to change anything, but instead, just take the football kit silhouettes and remix them.
The Brasil Pack will be the Brazil National Team’s travel pack. Players can mix and match from the collection to showcase their own individual style in preparation for match play.
THE COLOR OF TOUGHNESS As a 5-time international football champion, Brazil is one of the most feared teams in the world. Their signature bright yellow, blue and green uniforms and style of play belie a toughness that is proven by their ability to win. It follows that the most radical thing Nike Sportswear designers could do was to take the concept of Brazilian Yellow and turn it black. Stripping away the festive colors they are known for, but amplifying one. “It’s the Brazilian yellow that scares them,” a Brazilian player once told the Nike design team. For that reason, Nike kept the Brazilian crest yellow. The Brasil Black Pack includes the N98 Track Jacket, M65 packable jacket, Loopwheeler AW77 hoodie and crew and a jersey. The Brasil Black pack apparel gives a twisted take on Brazil to create a super tough look.