When adidas Originals brought Consortium back for FW11, the slate was wiped clean giving a fresh start to the premium range. It also paved the way for the next collection as they invited nine creative partners to fill in the canvas.

With the whole globe turning its focus on the Olympics, the partners were asked to take inspiration from their own Olympic memories from the past, and translate these for the Consortium SS12 collection. The designers were chosen from Olympic cities around the world, from Tokyo to Amsterdam, and each told their story using a silhouette selected from the Consortium FW11 collection.