In recent years, the North East of England has become one of the more unlikely fashion hotspots, led by the rise of Newcastle based retailer, END. Clothing. Since 2005 it has grown from a small, humble ‘cool-guy’ store to a three-story emporium on one of the city’s major thoroughfares as well as an online authority on men’s clothing and footwear.

END.’s reputation is built upon quality and attention to detail. This is evident not just in the clothing and footwear selection but also in meticulously curated look books, an ultra-sleek retail environment, as wall as a general devotion to a strong, contemporary design aesthetic.

For its adidas Consortium collaboration, END. has chosen two models: the ZX 700 Boat and NMD Chukka. The execution and materials on both take inspiration from the barren terrain of Saharan Africa, the 3.5 million square miles of undulating sand dunes which sprawl across the continent.

Desert camouflage demilitarized, the ZX 700 Boat arrives in various shades of beige. The material-mix – smooth leather and rough suede – mimics the diverse surfaces found in arid landscapes. The NMD’s deep green color, as well as its geometric, honeycombed upper are references to cacti, one of the few plants capable of growing and thriving in such environments.

For its pack, END. has chosen styles to cover both ends of the spectrum: the ZX 700 Boat with a more traditional aesthetic and the tech-ed out NMD Chukka as its hyper-progressive counterpart.

Release: November, 12th 2016 online at The Good Will Out

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END. Clothing NMD Chukka Details

– seamless Primeknit upper and tongue
– elasticated collar
– taped eye-stay seams
– triangular leather-enforced lacing
– taped stripe detailing on medial sides
– water repellent heel zip with branded zip guard
– co-branded woven tongue labels
– co-branded adidas Consortium insole
– white boost™ midsole with molded EVA insert plugs
– gum-colored outsole detailing


END. Clothing ZX 700 Boat Details

– premium vegetable-tanned leather upper
– cross-stitched toe seam detailing
– hairy suede leather collar
– soft leather lining
– co-branded woven tongue labels
– co-branded adidas Consortium leather insole
– gum-colored heel stabilizer
– off-white midsole
– rugged gum outsole
– raw-hide laces