This Spring, adidas and UNDEFEATED explore uncharted territory. With a landmark collaboration launching in April 2018, the German athletics pioneer and the Americanstreetwear powerhouse unite to create a modern vision of sport and training. Rendered in desert camou age patterns and referencing tactical uniforms, the functionalcollection brings an urban edge to performance gear—blending adidas’ technical process and breakthrough technologies with the street-smart aesthetic codes of UNDEFEATED. “Always be moving forward, no need to look back…don’t cheat on your future with your past” says UNDEFEATED co-founder James Bond in the spirit of this new path of the partnership with adidas.
Sixteen pieces of apparel and three unique models of footwear seek to de ne a new stylistic language between adidas and UNDEFEATED. The meld of these creative worlds is exempli ed in each piece of the collection: sport meets street, past meets future. The color palette is classic and minimal, dominated by shades of black, white,dune, and khaki.
Core pieces depict the cool clash of street and performance. Essential for desert runs, the RS WIND JACKET LTD is a lightweight hooded jacket featuring an all-overcamou age print, a droptail elastic hem, and exclusive adidas x UNDEFEATED branding elements. The technical 3L GTX JACKET LTD is comprised of water-resistant GORE-TEX® yet offers maximum breathability. The TR 1/2 ZIP LS rede nes the technical eece top in the tactical style of UNDEFEATED, boasting exclusive adidas climalite® technology and a logo motif down its back. Other elevated basics complete the offering: the grab-and-go Tec Hoodie and matching Sweat Pant; the innovative ASK 360 TEE 1/1 compression base layer with adidas climachill®; and the water-repellant ULT SHORT LTD with unique notched hems.
The footwear echoes the range’s tactical simplicity in two brave new styles. The ULTRABOOST UNDEFEATED, a premium running shoe, features Primeknit uppers
with a prominent UNDEFEATED print. This is paired with an adidas BOOSTTM midsole and a durable ContinentalTM Rubber outsole. Meanwhile, the ADIZERO ADIOS
3 UNDEFEATED presents a sleek, lightweight, tailored take on the runner, cut from mesh, synthetic suede, and adidas BOOSTTM. The style is available in black andcamou age.
The collection’s corresponding campaign video, directed by DualForces and Kenneth Cappello, depicts a lone runner wearing the range on location in the Californiadesert. In the short lm, he jogs along a dusty road lit only by a car’s headlights. Abstract and slightly ominous, the lm begs of the viewer one question: is he training orbeing chased? In either case, he is more than prepared wearing adidas by UNDEFEATED.
The adidas Consortium x UNDEFEATED Collection will be available at The Good Will Out on April 14th. Online first, remaining stock instore.